UNIQUE relations, the renowned Viennese PR agency, is pleased to welcome Volvo Car Austria as a new client. Starting in September, UNIQUE relations will take over the strategic communication consulting as well as the entire PR support for the Swedish car manufacturer in Austria. This long-term cooperation will start with a major PR campaign focusing on road safety from a child’s perspective.
Melisa Seleskovic, Managing Director of Volvo Car Austria, emphasizes the importance of the new partnership: “With UNIQUE relations, we have an experienced and creative agency at our side that will support us in communicating our thematic focus and brand values even more strongly in Austria.”
“We are proud to have won Volvo Car Austria as a new client and look forward to implementing exciting projects together. This partnership offers many opportunities to further strengthen the Volvo brand in Austria,” says Anna Kalina-Mahr, Managing Director of UNIQUE relations and Team Lead.
Comprehensive support from corporate communications to PR stunts
As part of the cooperation, UNIQUE relations will be responsible for strategic communications consulting and media relations for Volvo in Austria and will also develop and implement customized PR activities. The aim of this partnership is to further strengthen Volvo’s brand profile as a premium provider of safe and innovative vehicles in Austria and to expand the brand’s competitive position. Targeted communication measures and creative out-of-the-box ideas are intended to anchor Volvo even more firmly in the minds of Austrian consumers as a pioneer in vehicle safety and technological innovation. Karin Stalzer, Head of Communications at Volvo Car Austria: “We are very much looking forward to working with UNIQUE relations. Together we want to further promote Volvo’s brand presence in the Austrian media landscape and strengthen our position as a premium brand.”
“In addition to corporate PR, we will also implement brand PR for Volvo in Austria. The variety of brands and topics is very promising,” says Paul Liebhart, Junior Consultant at UNIQUE relations and client consultant for Volvo.
Innovative PR campaign to launch the collaboration
The collaboration kicks off with a comprehensive PR campaign based on the results of a recent study in which children and young people were asked about their parents’ driving behavior. Worryingly, almost one in three children said that their parents use their cell phones while driving, which significantly increases the risk of accidents. This campaign aims to raise awareness of safe driving behavior and emphasize the role model function of parents.
Picture (from left to right): Paul Liebhart, Anna Kalina-Mahr, Melisa Seleskovic, Karin Stalzer (©Niklas Stadler)
